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New Prima Power subsidiary in India

New Prima Power subsidiary in India

25 February 2012

Prima Power has opened its new subsidiary in India, Prima Machines Services India Pvt. Ltd.

Prima Power has opened  its new subsidiary in India, Prima Machines Services India Pvt. Ltd. The main office of the subsidiary is based in Pune and will support sales and service activities in this market along with our historical partner Electronica Hitech Engineering Pvt. Ltd.

“We are not new in Indian market,” – explains Jan Tapanainen, Prima Power Vice President, Sales Asia, Pacific, RoW & Systems  – “we delivered our first laser machine to Indian Customers in 1987 and our first punching machine in 2001. Today our installed machine base is significant and is growing rapidly.”

The decision to have a direct presence in this country answers a clear trend we have witnessed in our industry. Our share of  revenues in the so called BRIC countries outside of Europe and North America  has grown  from 19% to 26% in the last four years. This shows a strong shift of consumption of machine tools to these countries. In the last years our Group has established subsidiaries in Brazil, Russia and China, so it was extremely important for us to have a direct presence also in India, to improve our presence in this promising area.

The sectors served by Prima Power in India are many and differentiated. 3D laser cutting, welding and drilling machines are mainly used in the automotive and aerospace industry, while sheet metal processing machines are used by first-class manufacturers of control cabinet, switch gear, generator, elevator, subcontracting and agricultural equipment industries. There is also a clear trend to higher levels of automation, which requires specifically trained engineers.

We consider India more like a continent than a country – continues Jan Tapanainen – and we are aware that a good coverage of this area can be only achieved with a strong organization. For this reason, for the distribution and the service of our products we continue to rely also on Electronica Hitech. With 13 branch offices and over 100 employees this specialized and strong partner is essential for us to be close to our customers all over India  despite all the language and cultural differences featuring this market.

Thanks to this new subsidiary Prima Power will increase customer satisfaction with highly specialized and trained service engineers and with a faster and more efficient spare parts service, with parts available locally. Mr.Tapanainen is sure that this customer proximity and the better knowledge of the requirements of this market will also improve sales of new and used systems in the future.

Mr. Roberto Costantino has been appointed General Manager of Prima Machine Services India and Mr. Nitin Doiphode has the role of Operations Manager.

For further information:

Jan Tapanainen

Prima Machine Services India Pvt.Ltd.
Mezzanine Floor, Poonam Plaza, 694/2B, Market Yard Road, Pune – 411037, Maharashtra, INDIA
Tel./Fax: +91 202 427 5365
Mobile: +91 901 109 9370